06 / Community & networks

The Relationships Are the Infrastructure.

Nothing in this portfolio was built alone, and almost none of it came from a pitch. It came from showing up in the same rooms for long enough that people started calling.

Lebanon

I was based in Beirut for AFAC between November 2022 and February 2024, which is why the collaborations here run deepest and longest. I have worked with El Rass, 3Li3aboud and Zied Hamdan, and Milq Records has been one of my main collaborators throughout. The relationship with Beirut & Beyond has run for years in both directions, and with Factory People, across Beirut and Dubai, it turned into curating nights through the summer and Christmas seasons. Rumman Music Festival in Tripoli is part of the same map.

El Rass
3Li3aboud
Zied Hamdan
Milq Records
Beirut & Beyond
Factory People
Rumman Music Festival
KED Beirut
Metro El Madina

Saudi Arabia

Between 2022 and 2023 I worked with the Saudi independent label Wall Of Sound on El Waili’s performances in the Kingdom, including a concert at King Abdulaziz University, sessions at the Anghami office in Riyadh, and El Balad Festival in Jeddah. Separately, I represented Donia Wael in her label conversations with MDLBEAST, who went on to release her EP across 2024 and into early 2025. XP Music Futures is where a lot of that sits alongside everything else.

Wall Of Sound
MDLBEAST
Anghami Riyadh
King Abdulaziz University
El Balad Festival, Jeddah
XP Music Futures

Jordan

Amman is where Mass Production first travelled as a co-production rather than a touring show, through Amman Music Festival, alongside partnerships with BLATNM.

Amman Music Festival
BLATNM

United Arab Emirates

The UAE is where the commercial relationships sit. Venues, bookers and the party communities on one side, production houses on the other, and working relationships built across the regional offices of Sony, Universal, Chabbaka, TikTok, Dazed and YUNG. BRED Abu Dhabi and the Red Bull work in Dubai came out of that.

Sony
Universal
Chabbaka
TikTok
Dazed
YUNG
BRED Abu Dhabi
Factory People

Egypt

Home market, and the one where I have worked across every layer of it at once: artists, brand partners, production houses, cultural institutions and independent press.