Culture marketing, music & communications
Building for artistsbrandsinstitutionsaudiences artists
Egypt · Lebanon · Saudi Arabia · UAE · Jordan
Ten years inside the Arab music ecosystem. A record of decisions, not a list of deliverables.
How I think, then what I did, then what I can do, then how to reach me.
Nouran
Hatem Helal
Culture marketing, music & communications
Seven ways in. Start anywhere.
Editorial judgement, applied to marketing.
Work that maps to culture, not to channels.
Twelve productions, and one split that wasn’t standard.
The parts that travel between projects.
The relationships are the infrastructure.
Evidence, not decoration.
Let’s talk.
- 02 How I Think Editorial judgement, applied to marketing.
- 03 Selected Work Work that maps to culture, not to channels.
- 04 Sync Unit Twelve productions, and one split that wasn’t standard.
- 05 Skills & Craft The parts that travel between projects.
- 06 Community & Networks The relationships are the infrastructure.
- 07 Results Evidence, not decoration.
- 08 Contact Let’s talk.
02 / How I think
Editorial Judgement, Applied to Marketing.
03 / Selected work
Work That Maps to Culture, Not to Channels.
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Case 01 / Culture marketing · Partnerships · Live Red Bull Egypt A standing cultural partnership across music, sport and gaming, ending in Red Bull Jukebox with Tamer Hosny and the Tetris ceremony in Dubai. Open case → -
Case 02 / Culture · Experiences · Youth culture Mass Production A recurring live platform for the producers building Egypt’s new sound. Sold out at 3,000 capacity, then travelled to Beirut and Amman. Open case → -
Case 03 / Editorial · Long-form interview · AFAC The Editorial Hat A conversation meant to be about self-publishing went somewhere harder. The decision was to let it, and then to run it on the institutional platform rather than publish the safe half. Open case →